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Wines of Washington Promotion
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Published: Tuesday, November 20, 2012
Stanton-Masten to lead state tourism alliance
SEATTLE – The Washington Tourism Alliance has appointed Louise Stanton-Masten as its executive director.
Stanton-Masten was president and CEO of the Everett Area Chamber of Commerce when it merged with the South Snohomish County Chamber of Commerce and the Snohomish County Economic Development Council to create Economic Alliance Snohomish County in 2011. She has more than 25 years of experience in organization management, business development, strategic planning and government and community affairs. She is a graduate of the U.S. Chamber of Commerce Institute for Organizational Management, has directed and served on numerous nonprofit boards and commissions and operated a successful consulting practice providing public policy and planning to clients in Washington, Oregon and Alaska.
Stanton-Masten was president and CEO of the Everett Area Chamber of Commerce from 2001 to 2011 and was business development director for Economic Alliance of Snohomish County from September 2011 to January 2012, when she resumed management of her consultancy, Stanton-Masten Consulting.
“I am excited to be working with our members and very dedicated board of directors to help advance the tourism industry in Washington state,” Stanton-Masten said in a news release. “Tourism is a $16 billion industry, responsible for more than 150,000 jobs in Washington state. While building upon the successes of the WTA over the past year, we’ll be aggressively working to establish a long-term and sustainable funding model for statewide tourism marketing and promotion in the future.”
Stanton-Masten’s education includes a master of planning and policy from the University of Illinois at Chicago and a bachelor of science from the University of Vermont, in addition to her organizational management degree from the U.S. Chamber of Commerce.
She serves on the Future of Flight Foundation Board of Directors and served on the City of Everett Lodging Tax Advisory Committee and the executive board of Leadership Snohomish County. Professional affiliations include the American Chamber of Commerce Executives, American Institute of Certified Planners and the American Planning Association. She served on the Washington Chamber of Commerce Executives board of directors between 2006 and 2012 and was board chairman between 2011 and 2012.
Stanton-Masten succeeds Suzanne Fletcher as WTA executive director. Fletcher stepped down last month after fulfilling her one-year employment contract, but remains an active WTA consultant.
The WTA was formed in March 2011 in anticipation of the closure of the Washington State Tourism office. On July 1, 2011, the WTA became Washington state’s official tourism marketing organization and assumed ownership and operation of tourism office assets in order to preserve Washington’s tourism market share.
Interactive and Integrated
Marketing Agency for Washington
Wine: Web, Social Media,
eNewsletter, Logo, Label, Packaging
We provide: Social Media Marketing, eCommerce wine shop and wine club development, eNewsletter and eBlast design & content generation, wine naming, logo, label, packaging and retail display design.
Wines of Washington Promotion is structured specifically to provide efficient and cooperative strategic planning and tactical execution services for Washington wine brands – both on- and off-premise.
These services include fully integrated: design, marketing, advertising, sales promotion, merchandising, production and/or printing for the small-to-medium sized vintner/wine marketer in the State of Washington – the second largest producer of fine wines in the United States.
We help level the playing field for your brand against the larger wineries and conglomerates. We provide your winery with the programs and materials that make your brand competitive in the eyes of the wine wholesaler, distributor and the store buyer.
This allows you more time and the freedom to focus on what you do best – make great wine.