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WINES OF WASHINGTON PROMOTION, Marketing Agency

Napa's Worst Fear: Interactive and Integrated Marketing Agency for Washington wine: Web, Social Media, eNewsletter, Logo, Label, Packaging and Display Design

Tag Archives: mobile

SUMMER Point-Of-Purchase Display Design for Wine

Posted by WINES OF WASHINGTON PROMOTION, The Marketing Agency on July 16, 2013

BG CC Photo Summer Taste Ovrszd BcardTimeless thematic designs by WINES OF WASHINGTON PROMOTION, The Marketing Agency, adds to a winery’s war chest of compelling and engaging Point-Of-Purchase displays.

This creative was executed in different configurations for Off-Premise displays.  One as a Case Card and another as an over-sized Back Card for special Off-Shelf featurings and end-aisle display at retail.  Call 206-369-0320 or email:

wow-promo-header3.jpg

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Leave a comment Posted in Integrated Marketing, Wine Design, Wine Displays, Wine Marketing Tagged account specific marketing, advertising, agri-marketing, An interactive and integrated marketing & design agency providing: website design, Branding, buzz & stealth marketing, Content management, copywriting, design, Destination Marketing, eBlasts, eMarketing, eNewsletters, Facebook, Google+, Instagram, Integrated Marketing, label and packaging design. Complete interactive and integrated marketing services for Wineries: Social Media Marketing (SMM) including new formatting recently required by Facebook, Label and secondary packaging design, Linked-In, logo, Marketing To Distributor ( MTD) marketing communications, media promotion, merchandising, mobile, Pinterest, Point of Purchase, production and printing; including on- and off-premise promotion, retail & channel marketing & promotion, sales promotion, Search Engine Optimization (SEO), shopper marketing, Social Media Marketing, Strategic planning and Tactical execution, sweepstakes & contests, Tasting Room, Traffic Builders, Twitter, value-added promotions, Video production for YouTube and creation of YouTube Channel, Vine, Washington State Wine Commission, Wine, wine booth design, Wine Marketing, wine publicity & public relations, wine tourism, Winery, Winery Travel Marketing

WASHINGTON WINE TOURISM

Posted by WINES OF WASHINGTON PROMOTION, The Marketing Agency on November 30, 2012

Published: Tuesday, November 20, 2012

Stanton-Masten to lead state tourism alliance

WOW CC PHOTO WTA LogoHBJ staff

SEATTLE – The Washington Tourism Alliance has appointed Louise Stanton-Masten as its executive director.

Stanton-Masten was president and CEO of the Everett Area Chamber of Commerce when it merged with the South Snohomish County Chamber of Commerce and the Snohomish County Economic Development Council to create Economic Alliance Snohomish County in 2011. She has more than 25 years of experience in organization management, business development, strategic planning and government and community affairs. She is a graduate of the U.S. Chamber of Commerce Institute for Organizational Management, has directed and served on numerous nonprofit boards and commissions and operated a successful consulting practice providing public policy and planning to clients in Washington, Oregon and Alaska.

Stanton-Masten was president and CEO of the Everett Area Chamber of Commerce from 2001 to 2011 and was business development director for Economic Alliance of Snohomish County from September 2011 to January 2012, when she resumed management of her consultancy, Stanton-Masten Consulting.

“I am excited to be working with our members and very dedicated board of directors to help advance the tourism industry in Washington state,” Stanton-Masten said in a news release. “Tourism is a $16 billion industry, responsible for more than 150,000 jobs in Washington state. While building upon the successes of the WTA over the past year, we’ll be aggressively working to establish a long-term and sustainable funding model for statewide tourism marketing and promotion in the future.”

Stanton-Masten’s education includes a master of planning and policy from the University of Illinois at Chicago and a bachelor of science from the University of Vermont, in addition to her organizational management degree from the U.S. Chamber of Commerce.

She serves on the Future of Flight Foundation Board of Directors and served on the City of Everett Lodging Tax Advisory Committee and the executive board of Leadership Snohomish County. Professional affiliations include the American Chamber of Commerce Executives, American Institute of Certified Planners and the American Planning Association. She served on the Washington Chamber of Commerce Executives board of directors between 2006 and 2012 and was board chairman between 2011 and 2012.

Stanton-Masten succeeds Suzanne Fletcher as WTA executive director. Fletcher stepped down last month after fulfilling her one-year employment contract, but remains an active WTA consultant.

The WTA was formed in March 2011 in anticipation of the closure of the Washington State Tourism office. On July 1, 2011, the WTA became Washington state’s official tourism marketing organization and assumed ownership and operation of tourism office assets in order to preserve Washington’s tourism market share.

Leave a comment Posted in Integrated Marketing, News, Tasting Room Marketing, Wine Marketing, Wine PR & Publicity, Wine Tourism Tagged account specific marketing, advertising, An interactive and integrated marketing & design agency providing: website design, Branding, buzz & stealth marketing, Content management, copywriting, design, Google+, label and packaging design. Complete interactive and integrated marketing services for Wineries: Social Media Marketing (SMM) including new formatting recently required by Facebook, Label and secondary packaging design, Linked-In, logo, Marketing, Marketing To Distributor ( MTD) marketing communications, merchandising, mobile, Pinterest, Point of Purchase, production and printing; including on- and off-premise promotion, retail & channel marketing & promotion, Search Engine Optimization (SEO), shopper marketing, Social Media Marketing, Strategic planning and Tactical execution, sweepstakes & contests, Twitter, Video production for YouTube and creation of YouTube Channel, vineyard descriptions, Wine, wine booth design, wine notes, wine publicity & public relations, wine tourism

Wine Brand Logos for Social Media

Posted by WINES OF WASHINGTON PROMOTION, The Marketing Agency on April 24, 2012

How many versions of your logo do you have?    

If you said just one, you may be missing out on a LOT of opportunities to generate and maximize the exposure for your winery.
We scanned the Winery directory images in the latest WASHINGTON STATE WINE GUIDE
and there are some definite Winners & Also-Rans in the race for exposure in this publication.
Those wineries that have wide horizontal logos perhaps suffer the most.
We’re BIG fans of branding and we think you can maintain strong branding and increase winery exposure when you have several different versions of your logo/brand.

The various executions should be modified/designed to be used for different specific purposes in order to EXCEL in their respective environments.

Social media is another good example, if you don’t have a square execution that really POPS at a small size, you are missing out on maximizing your winery’s future digital exposure.

We’re BIG at maximizing small.  Call 206.369.0320 or email: bruce @ WOWpromotion.com

Leave a comment Posted in Integrated Marketing, Social Media for Wine, Wine Design, Wine Marketing, Wine PR & Publicity, Wine Tourism Tagged An interactive and integrated marketing & design agency providing: website design, Branding, buzz & stealth marketing, Content management, design, Facebook, Google+, label and packaging design. Complete interactive and integrated marketing services for Wineries: Social Media Marketing (SMM) including new formatting recently required by Facebook, Label and secondary packaging design, Linked-In, logo, Logo design, Marketing To Distributor ( MTD) marketing communications, media promotion, mobile, Pinterest, production and printing; including on- and off-premise promotion, Search Engine Optimization (SEO), shopper marketing, Social Media Marketing, Twitter, Video production for YouTube and creation of YouTube Channel, wine publicity & public relations, wine tourism

Testing, Testing, This Thing On?

Posted by WINES OF WASHINGTON PROMOTION, The Marketing Agency on January 30, 2012

Interactive and Integrated

Marketing Agency for Washington

Wine: Web, Social Media,

eNewsletter, Logo, Label, Packaging

and Display Design

We provide: Social Media Marketing, eCommerce wine shop and wine club development, eNewsletter and eBlast design & content generation, wine naming, logo, label, packaging and retail display design.

Wines of Washington Promotion is structured specifically to provide efficient and cooperative strategic planning and tactical execution services for Washington wine brands – both on- and off-premise.

These services include fully integrated: design, marketing, advertising, sales promotion, merchandising, production and/or printing for the small-to-medium sized vintner/wine marketer in the State of Washington – the second largest producer of fine wines in the United States.

We help level the playing field for your brand against the larger wineries and conglomerates. We provide your winery with the programs and materials that make your brand competitive in the eyes of the wine wholesaler, distributor and the store buyer.

This allows you more time and the freedom to focus on what you do best – make great wine.

Call 206.691.3883

Leave a comment Posted in Integrated Marketing, Social Media for Wine Tagged account specific marketing, advertising, agri-marketing, An interactive and integrated marketing & design agency providing: website design, Branding, buzz & stealth marketing, Content management, copywriting, corporate tie-ins, couponing, design, eBlasts, eMarketing, eNewsletters, fleet graphics, Google+, Internet, label and packaging design. Complete interactive and integrated marketing services for Wineries: Social Media Marketing (SMM) including new formatting recently required by Facebook, Label and secondary packaging design, Linked-In, logo, Marketing To Distributor ( MTD) marketing communications, media promotion, merchandising, mobile, Official Judging Organization, permanent, production and printing; including on- and off-premise promotion, retail & channel marketing & promotion, retail point-of-purchase design & production, sales promotion, Search Engine Optimization (SEO), semi-permanent & temporary point-of-purchase display sourcing; touchpoint marketing, shopper marketing, special events, Strategic planning and Tactical execution, sweepstakes & contests, trademarks, Twitter, value-added promotions, Video production for YouTube and creation of YouTube Channel, vineyard descriptions, viral, wine booth design, wine notes, wine publicity & public relations, wine tourism

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